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Review Entries for Day Thursday, August 23, 2007

Banner Blindness

I've just read an interesting article by Jakob Nielsen (who is an expert on web site usability) on useit.com, which reports on their research into banner blindness - the well-known effect whereby web site visitors manage to completely ignore banner advertising.

I found the article interesting and was reminded of Seth Godin's views on interruption marketing and how he believes that people are becoming immune to this form of marketing.

More about Alastair Revell

Thursday, August 23, 2007 9:19:11 PM (GMT Standard Time, UTC+00:00)  #
Comments [2] Web Design | Trackback

Friday, August 24, 2007 8:36:53 AM (GMT Standard Time, UTC+00:00)
Interesting article indeed. I know that I myself suffer from Banner Blindness. I've been surfing the Internet since 1993, and I have never clicked on a traditional ad. I'm not lying, I don't even see them anymore.
What I have clicked on though, is text based ad's like the one Google provides. Words of things that interest me, tends to get my attention. The good thing about text ad:s is that they are not intrusive. They don't blink, flash or move and they are often targeted to match my interest. That's why I believe that Text ad:s are here to stay, while traditional ad:s will start disappearing once advertisers realizes how bad business they really are.
Hans-Eric Grönlund
Thursday, August 30, 2007 9:34:40 PM (GMT Standard Time, UTC+00:00)
I think Hans-Eric is right that Text Ads (eg: Google's AdWords) are far less intrusive. They certainly appear at the right moment on Google's site - that is, when searchers are most likely to be open to reading them.
Alastair Revell
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